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About
Drift is an AI-driven platform crafted to enhance business interactions with customers across various channels like chat, email, and video. Widely recognized as a Conversation Cloud, Drift strives to assist organizations in connecting with their customers during pivotal moments. Drift's core functionalities include Conversational Marketing, Conversational Sales, and Conversational AI, all aimed at refining the customer experience. The Conversational Marketing feature empowers businesses to qualify and convert site visitors, helping them establish a robust sales pipeline. The Conversational Sales tool facilitates effective conversation initiation, boosting the productivity of sales workflows and engaging targeted accounts. To promote ongoing learning and growth, Drift provides users with resources such as blogs, e-books, reports, webinars, and podcasts.